Summer Soar Reading Challenge

Indigo Kids and Rally Reader teamed up to inspire more summer reading. Congrats to our readers for hitting the 1 million minute milestone! The 2024 challenge is over, but stay tuned for details on the 2025 challenge. We hope to see you next summer!

Challenge details

The challenge runs from July 8 - September 2, 2024.

The challenge is free to join and participate.

Participants can read paper books or read digital books in the Rally Reader iOS app. All minutes count toward the weekly goal!

Participation is limited to Canada only (excluding Quebec).

Participants who complete the weekly reading goal of 125 minutes are entered to win Indigo gift cards every week in random draws.

Families who sign up for the reading challenge get a welcome bonus of $15 in digital book credit redeemable in the Rally Reader iOS app.

Sign up for the Summer Soar Reading Challenge

Parents sign up for the Summer Soar Reading Challenge by creating a family account.

Create profiles for family members

After creating a family account, parents create profiles for each of their participating children. There is no limit to the number of kids who can participate! Anyone can participate, but the challenge is best for kids up to grade 8.

Start reading!

Any type of reading counts toward weekly reading goals! Kids can read paper books purchased at Indigo, borrowed from a library, assigned from school, or read digital books in the Rally Reader iOS app.

Celebrate progress

Families will login to the Summer Soar leaderboard to enter minutes read for paper books. Minutes read in the Rally Reader iOS app are automatically added to the Summer Soar leaderboard. Celebrate progress toward reading goals each week and soar to the top!

Multiple books next to each other with an Indigo card on top

Win exciting prizes

Kids who meet the 125-minute reading goal by each Sunday at midnight will be entered into the weekly draw for prizes. Each week, there are 10 chances to win a $50 Indigo gift card. At the end of the challenge, there are 10 chances to win a grand prize $100 Indigo gift card. Throughout the challenge 50 readers will win a pair of Cineplex Odeon movie tickets.

Every week kids meet the goal, they earn an entry into the draw. To get the maximum number of entries and increase their chances to win, kids need to meet their 125-minute reading goal for all 8 weeks. All winners will be chosen at random. See official contest rules.

What is Rally Reader, and why use it?

Rally Reader is the first smart AI reading coach that listens as kids read aloud, giving them real-time support for rapid progress with zero stress. Rally provides access to more than 50,000 popular books, ensuring every reader finds books that match their level and interests. The added family benefit? Once a book has been downloaded, all family members get access to their own copy of the same book at no extra cost.  

Families who sign up for the challenge earn $15 in digital book credit in the Rally Reader iOS app! Credit expires December 31, 2024.